The first quarter of every year sets the tone for every wellness brand’s annual growth, and the year 2024 is no different.  Here are 13 marketing ideas for Health and Wellness brands and how you can apply them to your brand’s marketing strategy in 2024. 1. Leverage The “New Year Resolution” Tradition Consumers across the […]

Have you been doing email marketing for quite some time now, and you are beginning to feel overwhelmed due to no results? You’re starting to ask yourself, “Does email marketing really work?”.  Well, if you feel email marketing is a strategy that just doesn’t work for your business, you’re not alone.  However, that doesn’t mean […]

The health and beauty market is filled with similar products and services, and consumers have many options at their disposal.  Countless brands are vying for the attention of consumers, and standing out from the rest can be the only way to get the attention of your desired audience. While this can be challenging, there are […]

The health and beauty landscape today is fiercely competitive. Building and maintaining customer trust and loyalty is essential for you to have an edge over your competitors.  It’s hard to overemphasize the value of building customer trust and loyalty, as they are the bedrock of a successful, sustainable brand.  Customer trust and loyalty are the […]

In the strive to take advantage of the most lucrative event of the year, Black Friday, DTC health and beauty brands scramble to try out new channels, models, and strategies. The pursuit of feeding deal-hungry buyers with mouth-watering offers, a race to the lowest prices, with the hope to attract and keep them coming back […]

We all know that black Friday is a seasonal shopping event that gives businesses the opportunity to rake in profits and attract new customers.  Email marketing is one of the most important channels that businesses use to execute their BFCM marketing strategies. As the countdown to the biggest shopping season of 2023 is quickly ticking […]

11 Black Friday Email Marketing Strategies, Tips, and Examples  Prepare to dominate this Black Friday Cyber Monday! In a time of fierce competition, we’ve curated the ultimate marketing strategies, email tips, and real examples from our agency to not only attract new customers but also keep them coming back for more.  Here are the best […]

Every journey in business starts with a clear goal. That’s why today, we’re diving deep into one specific objective: SMS strategies for Black Friday Cyber Monday.  Before we explore how to leverage SMS for the holiday season, we have to consider that this channel should be used all year. It’s gaining momentum every year, and […]

As we delve deeper into the holiday season, one pressing question remains at the forefront of every brand’s strategy: “How can we optimize our offers and promotions to cater to our unique customer segments?”  The truth is, there’s no one-size-fits-all answer. Your optimal approach will hinge on various factors, from the products you offer to […]