Case Studies

Ayers Naturals

How we helped this eCommerce store’s ROI go from 2% to 46% with SMS and Email Marketing!

B.WC (Before WeClick)...

These guys always had the potential to increase their ROI. Their products are not only EXCELLENT, but the owner works his butt off for the brand.

The thing is, they didn’t have any flows set up. No pop-ups dialed in. No SMS marketing. And very weak open rates from the emails they were sending out.

Those emails were generating an ROI of just 2% from their list.

And since they didn’t have a pop-up dialed in…

… that email list wasn’t getting any bigger.

We knew we could do better by them.

That’s where WeClick came in…

Our team jumped in and totally revamped their strategies. We used our secret sauce for success to build their list, increase their customer retention, and drive that ROI sky-high.

Introducing…

The WeClick Group Secret Sauce Recipe

Set Up Essential Flows:

We created multiple email journeys to nurture customer relationships and open up more sales opportunities Those flows included: welcome, browse, thank you, post purchase, cart abandonment.

Clean House:

We created multiple email journeys to nurture customer relationships and open up more sales opportunities Those flows included: welcome, browse, thank you, post purchase, cart abandonment.

A/B Test:

We don’t just set flows up and say “job done.” We used A/B testing and various strategies to continue optimizing the performance of all our new flows and campaigns.

Set Up Advanced Flows:

We all want to establish a regular and frequent client base, right? So our team then created extra flows designed to convert customers into 2-time buyers (cross-sell, back in stock, and a re-engagement win-back strategy flow)

Make it Personal

We developed advanced segmentation based on the client’s audiences’ interests and product preferences. Then we set up personalized pop-ups based on their buying behavior. We then added Optin Shadow Box pop-ups to ramp up the opt-in rate.

Cover More Bases

We added an additional revenue stream, SMS Marketing, to create even more engagement and sales opportunities.

The Moment of Truth…

You guessed it:

The WeClick Group Secret Sauce for Success WORKED.

In a matter of weeks, we’d established optimized email campaigns, which led to a 29% increase in revenue!

We also helped them establish optimized email campaigns, leading to an increase in revenue worth 29%. Additionally, we’re continuing to crush it with the SMS Marketing and SEO Optimization.

The main issue for African Fly was that though they had the potential to increase their ROI, they did not have effective email marketing campaigns and flows dialed in.

Before WeClick Group stepped in, they had an ROI of 2% from email marketing already. We knew that by revamping their strategies and introducing them to new marketing channels, they could increase their revenue.

They wanted to utilize multiple channels other than Facebook and Instagram. We suggested they dial in SMS Marketing which proved to do wonders for their revenue!

The Problem

Prior to implementing optimizing strategies for them in Klaviyo we realized they were facing the following problems:

They did not have a pop-up dialed in.
They had a very low open-rate.
They were emailing their list.
Their list was not correctly segmented.

The Solution

We were responsible for strategizing, devising and implementing email &SMS campaigns and flows for Ayer’s Naturals.

Setting up essential flows – welcome, browse, thankyou, post purchase, cart abandonment.

Cleaning their list – keeping the engaged subscribers and suppressing the free riders.

Continuing to improve and optimize the performance of flows and campaigns through A/B testing and trying out new strategies.

Setting up advanced flows to convert customers into 2-time buyers (cross-sell, back in stock, a re-engagement win-back strategy)

Ramping up personalization – developing advanced segmentation based on African Fly’s audience’s interests and product preferences, setting up personalized pop-ups based on their buying behavior. Creating Optin Shadow box pop-up- to increase opt-in rate.

Upselling them to utilize SMS Marketing to add an additional revenue stream.

Results

We helped them establish optimized email campaigns, leading to an increase in revenue worth 29%. Additionally, we are also assisting them with SMS Marketing and SEO Optimization.