Ayers Naturals is an eCommerce store that sells all-natural liquid tinctures, their most significant product being an all-natural liquid aphrodisiac called African fly.
This brand’s product is awesome, and their marketing strategy was NOT doing it justice. Enter WeClick!
Prior to implementing optimizing strategies for them, we did our research. Here’s what we found:
They did not have a pop-up dialed in.
Their open rate was very low.
They weren’t emailing their list enough.
This list was not correctly segmented.
They had limited channels to nurture their audience.
We got right to work strategizing, devising, and fixing the problem areas. Here’s some of the responsibilities we took off their plate:
Setting up essential flows.
Using A/B testing to optimize performance.
Cleaning their list of all free riders.
Advancing flows to convert 1+ customers to repeat.
Ramping up personalization.
Bringing in the additional revenue stream of SMS.
This signature combo of enhanced email marketing, SEO optimization, and SMS marketing boosted their ROI from 2% to 46%.
Average % revenue from flows
Average open rate
Average click rate
Average $ per recipient